I’m sure you’ve heard of “Web 2.0” and tools like Facebook, Flickr and YouTube. But you might still be wondering exactly how to use them in your speaking / training / coaching / consulting business.
You start your business and there is so much investment in the beginning. You may need to buy a new computer, a new printer, perhaps new office equipment. Then you may need a new website, branding, logo design. Next you sign up for newsletter software, teleseminar services, customer relationship software. And you may hire a virtual assistant, a bookkeeper, an accountant. Finally your biggest investment is usually in business coaching and/or business training programs.
Next, go to the instructions box where you will explain to your buyer what he/she needs to send you in order for you to design their logo. You may need to know colors, size, letters, graphics they might want. You will need to have this information clearly explained in this instruction box so that it saves both you and your client time.
A professional logo design consultant’s portfolio will say everything about the company’s approach, professionalism, program used to create the image, and seriousness in their area of business.
Cross promote your product with other businesses’ products in a package deal. You can include professional logo design an ad or flyer for other products you sell and have other businesses selling for you. This type of arrangement has become known as a “joint venture” or “jv” for short and is enormously effective. Do you walk or groom dogs? Consider a “jv” with someone who makes doggie sweaters or home-baked doggie treats. Or, promote your friend’s scented candles at your cake decorating parties, and she will promote your cake decorating service at her scented candle parties. This is another area where you are limited only by your creativity.
Another idea that you can use for choosing the colors of your business is to pick complimentary colors. On the color wheel, these color are opposite to each other. Colors that complement each other are used in decorating in a similar way. You ought to examine your professional logo through the eyes of a decorator to see that it is appealing to those who view it.
Word Of Mouth: This is the best advertising technique there is…and best of all, it’s absolutely free. Conversing with friends and acquaintances about your business yields big rewards. Tell your fiends, and they will tell their freinds…and so on.
BMW: The corporate identity design for BMW has also gone through many changes. The common perception about the BMW professional logo design was that it represented a propeller. However, later this perception was negated by the authorities of the BMW Company. According to them, the logo design represented the Bavarian flag, the German state where BMW was born.